01
The Client
The Back Clinic is a multi-practitioner chiropractic clinic in Poynton, Cheshire, led by Xandra Middleton. With a growing team offering a range of treatments, the practice needed a website that could represent everyone clearly and turn visitors into booked appointments.
02
The Problem
The clinic needed a website that could explain a range of treatments clearly, represent a whole team of practitioners, and convert visitors into bookings, not just describe the practice. Every visitor who left confused about who to see or how to book was an appointment lost to a clearer competitor.
A clinic with this many practitioners and treatments needed a site that made booking the obvious next step, not a puzzle to solve first.
03
The Solution
A conversion-focused rebuild, backed by an ongoing Web Care Plan so the site keeps running smoothly rather than being left to drift after launch.
Clear service pages and a structured booking path, designed to reduce the friction between a visitor arriving and an appointment being confirmed.
Individual profiles for the wider team, so visitors could find and book the right practitioner rather than a generic enquiry form.
Hosting, security and maintenance handled continuously since launch, not a one-off build left to fend for itself.
04
Results & Impact
On the first day of the March 2023 launch, Xandra reported a 50% increase in enquiries. Three years on, the site has kept generating real, tracked demand.
Organic Search Traffic
“I hired Cosmik Carrot to rebuild my website. The service they provided was excellent, with fabulous communication and detailed project management. It looks amazing and is easy to use and edit. It's a pleasure to work with you, and we'll be adding more of your skills as we grow.”— Xandra Middleton, Google review
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