01
The Client
A functional medicine practice built around Dr Jess, expanded over time to a small team of practitioners, each with their own specialism. The practice needed its website to work as hard as the growing team behind it.
02
The Problem
The clinic had taken on additional practitioners and needed a steady flow of new patient enquiries to fill their appointment books, not just for Jess but across the wider team. The site existed, but visibility in search was thin relative to the volume of qualified, patient-relevant content the practice was capable of producing.
Every month a page failed to rank for a real patient question was a month of enquiries going to a competitor instead.
03
The Solution
A structured, ongoing SEO programme covering all four pillars: technical SEO, on-site optimisation, content, and off-site authority building.
Practitioner-specific pages and topic content built around real patient search terms — thyroid health, autoimmune conditions, hormone health, longevity — planned from keyword research, not guesswork.
Structured data and on-page optimisation, so the site's existing content had a fair chance of ranking in the first place.
A sustained link-building programme, tracked every month, steadily building the site's authority in Google's eyes.
Ongoing Google Business Profile management, including responding to patient reviews as they come in.
04
Results & Impact
Organic search traffic nearly tripled in the first 12 months of the campaign — and it converted.
Organic Search Traffic
Domain Authority Over Time
“We've worked with Ben for a long time, this is the 3rd website he has done for us and as always it has exceeded our expectations. Design is beautiful, it loads quickly and we know he'll continue to do a great job with SEO... bringing us in a lot of traffic and enquiries. Cannot recommend Ben and Cosmik Carrot highly enough.”— Jess, Google review
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