01
The Client
Beau Desert Golf Club is an 18-hole championship heathland course set in Cannock Chase, Staffordshire, designed by Herbert Fowler and open since 1911. It's ranked No.1 in the West Midlands and 47th in England by National Club Golfer, featured in Golf Monthly's Top 100 UK and Irish Courses, and is a host venue for the 2026 Men's English Amateur Championship. Alongside membership and visitor golf, its recently refurbished clubhouse hosts weddings, corporate events, and private functions. Beau Desert has been on an ongoing SEO package with Cosmik Carrot, including Google Business Profile management, since mid-2026.
02
The Problem
Before onboarding, Beau Desert's Google Business Profile was under-optimised. Mobile search impressions, one of the clearest signals of how often people were finding the club when searching nearby on their phones, sat under 1,000 a month, well short of what a course ranked among England's finest heathland courses should be achieving online.
A course ranked among England's best heathland courses deserved to be just as easy to find online.
03
The Solution
Cosmik Carrot took over management of Beau Desert's Google Business Profile as part of its ongoing SEO package, giving it the dedicated, consistent attention it needed to compete for visibility in local search.
Ongoing, hands-on management of the club's Google Business Profile, rather than a listing left to run itself.
Regular, continuous oversight as part of the club's ongoing SEO package, not a one-off fix.
Prioritising the local search channels members and prospective visitors actually use to find the club.
04
Results & Impact
Within a few months of taking over, mobile search impressions on Beau Desert's Google Business Profile had more than doubled.
Google Business Profile Mobile Search Impressions
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