As a digital marketer, attending industry events is essential to keep up-to-date with the latest trends, techniques, and best practices. Recently, I had the pleasure of attending BrightonSEO on 20 April 2023, and it was an incredible experience. The 2023 BrightonSEO conference marked an exciting return to in-person events for many attendees, including the team…
As of the start of 2023, there are 5.16 billion internet users worldwide. Having an online presence has become an essential part of business, but there’s more to it than you might think. A website is ideal, but you want to be able to see how it’s performing, so you know what’s working well and what isn’t….
According to Google, whenever you complete your Google Business Profile, customers are 2.7 times more likely to consider you trustworthy. Not only that, but they’re 70% more likely to visit you if you operate a brick-and-mortar store. All in all, having a Google Business Profile is a great tool to grow your business and drive organic traffic…
34% of Google searches yield image results. The Internet is centred around images, graphics, and information. What happens when people see those images, though? Some people leverage screen readers because they have difficulties with processing visual content. These screen readers relay information through words. That’s where alt text comes in. Alt text is the description of…
Do you think your website is up to today’s standards? To make sure you top the rankings and outperform your competitors, make it a habit to do a bit of SEO spring cleaning. It never hurts to go over your site, clean it up, and optimise it further. Of course, this is a big challenge, especially…
BrightonSEO 2018 Review Back in 2007, Kelvin Newman started the first BrightonSEO on the top of a pub with 12 people. Fast forward to 11 years later and Cosmik Carrot was invited for the first time to BrightonSEO 2018 at the Brighton Conference Centre with a total of 4000 attendees from over 40 countries around…
Get your contact details correct on Google My Business. Setup all the correct service areas that you cover and how you provide your service. Help your customers know when to contact you with having the correct open and closed times displayed. Get your latest blog post displayed with a call to action. If you want…
What does SEO stand for? SEO is an abbreviation of the phrase “Search Engine Optimisation.” What does SEO actually mean? It means search engine optimisation is the digital marketing technique online, in order to increase web page rankings on search engines like Google and Bing. And there are various other ones around the world, like…
Is your website secure with https? If your website is secure with ‘https://‘, then well done on having your site secure, and there is no need for you to read any further. Does your website say ‘https://’ at the beginning of your domain? If your website still says ‘https://‘ at the beginning of your domain,…