BrightonSEO 2018 Review

Home » SEO

Estimated reading time: 10 minutes

BrightonSEO 2018 Review

Back in 2007, Kelvin Newman started the first BrightonSEO on the top of a pub with 12 people. Fast forward to 11 years later and Cosmik Carrot was invited for the first time to BrightonSEO 2018 at the Brighton Conference Centre with a total of 4000 attendees from over 40 countries around the World. Ben Bradley had the pleasure of being there to check out all the latest talks with plenty of takeaway’s from the day’s events.

Ross Tavendale – Data Journalism: A practical guide to winning big links

Content Marketing

First up to kick off the event was Ross Tavendale with his talk on ‘Data Journalism: A practical guide to winning big links’. His agency came up with a ‘RAPTOR’ process to work out who they were marketing to.

  • Research – Who are we talking to?
  • Angles – What do they care about?
  • Pitches – How do we talk to them?

Using a 3×3 grid RAP sheet, that then provides 9 potential headlines to get journalists interested. The next process is the discovery phase to collect the data to support some headlines. Facebook Insights has a lot of information available to build the particular user profile that you are talking to. This can either support assumptions, or find new insights that to add to the headlines. The overall goal is to create a data story for journalists to pick and run with across digital media.

Sarah Bradley – Getting Millenials’ Attention on Social Media

Sarah’s talk was based on her background and job working for previous universities and working for her existing role at Oxford University in their marketing department. She brought it to everyone’s attention of the assumed built up profile of who Millenials are, what they stood for, and what their aspirations are in life. A Millenial is someone born between 1981-1996.

Sarah enlightened us to a story of how, and when she agreed to let a selection of students take over their marketing department for a whole week. Also the lessons she learnt about the people her department were trying to talk to in their marketing communications. The first thing she realised, was that she new nothing about the so called Millenial generation. A larger percentage of the student population are actually mature students rather than the perceived notion of being mostly under 25 year olds. The culminated process meant Sarah and her team are now able to communicate and market to their student audience far better.

You can read all about the 11 things Sarah Bradley learnt when she let students do her job.

Bobbi Brant – How to Use Live Video in Content Marketing

To finish off the Content Marketing session, we were given an insightful talk about how to use Live Video in Content Marketing by Bobbi Brant from Kaizen. She provided us with some great statistics like “78% of online audiences are already watching Facebook Live content and 81% watch more live videos in 2016 than in 2015”. The first big decision on using live video, is to decide on which platform to use. Bobbi’s recommendation is to use the social media platform that you will get the most engagement from. After deciding which one, then you need to promote it for at least a week so people are aware of it taking place.

In regards to the actual live content, it seems best to have some structure of what you are going to talk about, and best with a sturdy camera position from your smartphone. The longer the video, the more engagement there is likely to be. The statistical analysis has proven that live video provided an amazing 1050% higher engagement than an average tweet. This was also only after the second live video attempt.

The 4 tips for live video success are;

  1. Promote it
  2. Don’t be scripted – be prepared
  3. Don’t set times, set sections
  4. Don’t go it alone – have help

Matt Siltala – Are you a content creator, or a content documenter?

Content Strategy

All the way from Phoenix, USA, Matt Siltala kicked off the second session all about Content Strategy. He gave us a great talk on how his agency gets all the data they need and creates an awesome infographic for the client. Then from there, they then take small parts of the infographic and create small infograms that can be re-used over and over again in various medias. These can range from blog banners, social content, white papers, website banners, powerpoint, and micrographics. Once the topics are established, a content campaign can be structured and planned around each topic with a variety of content created.

Matt gave two great examples how they repurposed the same content. The first one was for a clinic in removing varicose veins, where a selection was re-used multiple times with new content. The second great example was when Matt’s agency created an infogram of social media users with the use of cats. It was so popular, it went viral multiple times. After a period of time, they did an updated version of the cats. They then went with dogs, which was even more popular, and then they also moved onto movie characters. Each time everyone got the same information across, but the content appealed to different users each time.

https://twitter.com/cosmikcarrot/status/1045743650054049792

John Brasington – Contextual optimisation: How to create value led content for your ecosystem?

Up next was John Brasington with a very detailed and in depth talk about putting search data at the core of your digital strategy. He talked about understanding the existing eco-system that you have, before you add new content to it. You should also think about how that new content will affect the existing eco-system. Only complementary content is worth adding, but ensure that you review any conflicting content at the start and work out how to deal with it.

John then gave some examples of how by using Google we can see any potential conflicting content, and then make a decision on whether we add to the existing the content, or replace it altogether.

John Brasington BrightonSEO

Meg Fenn – Using stunning design to leverage your SEO

To close the Content Strategy session before lunch was Meg Fenn from her designer experience and knowledge on ‘using stunning design to leverage your SEO’. Meg showed us a great array of quality designs on her slides, while she talked about how important design is in making the conversion of users for SEO. Fundamentally, ‘Design helps people trust’. Trust can then deliver the results of user experiences on a website. This is why collaboration is key with all stakeholders involved.

Google has always indicated that it is the User Experience that is key, and that is why it rewards well designed sites as a ranking factor, as it will see the site as high quality. Inbound links, higher rankings, happy clients.

Meg Fenn BrightonSEO

Purna Virji – Marketing in the AI-Era of Search: Your Guide to Creating Exceptional Customer Experiences

Voice Search

Purna Virji did a great talk all about the tone of voice in the AI-Era of search. She gave some great examples of using ‘Homer Simpson’ and how you should talk to him, or ways not talk to him. This is the same for AI devices. What we expect a human to say, needs to be considered for the AI devices that we are creating. If you are creating a chatbot, then it is important to provide the human answers back to the human user. Otherwise, this can provide a a mix response to the customer, and can ultimately lead to a poor customer experience.

Purna Virji BrightonSEO

Stuart Shaw – A Voice Assistant Investigation

Stuart started his presentation with explaining how we’ve come full circle with searching on the web. First it was full sentences. Then as human’s realised how the search engines were not that great to understand a full sentence, we then moved on to a few keywords. But now, we’re moving back towards natural search with intent matching being seen more frequently.

The growth of voice search is so important as it is the most natural way for everyone to consume and engage with products. This is why by 2020(ish) people reckon 50% of us will be using voice search on a regular basis. Using the correct schema is going to mean that your website is more likely to feature as a possible answer in the featured snippet of Google. This is mostly for questions, but other uses are on the increase with the schema evolving all the time.

Stuart Shaw BrightonSEO

Greg Gifford – How to use local to rock in mobile and voice search

After seeing Greg’s talk online from BrightonSEO last year, I was really looking forward to seeing what he had to say this year. As part of the Voice Search session, he gave us a whole 116 slides of Samuel L. Jackson movie caption’s for his slides presentation. The bottom line from Greg, is that Voice Search is still ‘search’, its just a different way of submitting that search phrase to Google. However it is changing the following;

  • Query length is much longer.
  • Long tail/conversation queries are the new normal.
  • Focus on user intent locally.
  • Most purchase transactions are still not done via search, and are unlikely to be.
  • Informational intent is the key to voice search.

Björn Beth & Svetlana Stankovic – Making Data Dreams come true: Bridging the Gap between Ranking Factors and SEO Strategy

Ranking Factors

For the penultimate session Björn & Svetlana gave the auditorium an insightful view of the the types of data and ranking factors that you should be looking at, depending on the market sector. So if you are in the Travel sector, TripAdvisor would be a huge ranking factor that you would need to work on to increase your overall rankings.

Bjorn Beth BrightonSEO

Marie Haynes – Super Practical Nuggets from Google’s Quality Raters’ Guidelines

I’ve heard Marie Haynes talk about Google updates on a few webinars before, so to hear her live talk was quite refreshing. The practical information was all from Google’s quality raters’ guidelines, and she insisted how we should all be looking at those guidelines in far more depth. Those guidelines are the clearest indicator as to what changes we should be making to our sites to expect an increase in rankings. Marie recommends reviewing locational reputation websites for any potential affects. If you can find high quality authors writing in reference about your site, then this will prove beneficial in the eyes of Google.

marie haynes brightonseo

Luke Sherran – Video ranking factors in YouTube

Luke had the prestigious slot just prior to the keynote from Rand Fishkin. Luke gave an excellent presentation on the power of YouTube and the potential ranking factors to consider. There are over 1.5 billion logged in users to YouTube, and over 5 billion videos are watched every day. Fact still remains – YouTube is the World’s second largest search engine. Not something to ignore, but to take advantage of. Meta data is becoming less important, and used much more for relevance.

Key metrics to consider;

  1. Watch time – more time watched, increased metric.
  2. Session starts – Starting new sessions are a positive metric, ending a session is a negative metric.
  3. View velocity.
  4. Social signals – engagements and shares, etc.
  5. Video quality.
Luke Sherran BrightonSEO

Rand Fishkin – The Future of SEO is on the SERP

Keynote

Rand Fishkin didn’t disappoint as the keynote speaker, and you can watch the video below to see his presentation.

Here you can read DeepCrawl’s in depth review of Rand Fishkin’s keynote.

If you require an improvement in your website ranking, check out our SEO Services.

Time to unlock local seo for revealing business reward

Home » SEO

Estimated reading time: 7 minutes

Does Local SEO appear foggy to you for all the SEO guidance and Google changes for your local business?

If you have ever wondered why your website is not ranking on the first page of Google, or Bing for a specific keyword, then you’ve come to the right place. You probably need some focused local SEO (Search Engine Optimisation).

Your local SEO company wherever you are

Local SEO increases the visibility of your business by driving your website to the top of search listings in your local serviceable area. If you have a local business, then you need geographically-relevant traffic to your site through a specific strategy. This will then enable your company to reach the target customer demographic in your market.

Cosmik Carrot offers a local SEO search strategy specifically tailored to your location to ensure the right traffic of potential clients most relevant to your business get to where you want them to be. We specifically use a local SEO marketing strategy which allows you to build a stronger customer base that allows your business to grow organically. A great effort is required to achieve higher rankings with our local SEO strategy in local search results by regularly checking the traffic source and continuously re-evaluating information for accuracy. We create profiles on popular web and social media platforms, and provide useful information to target audiences.

As the growth of mobile searches is going to exceed desktop searches, it is crucial that we get the users that your business is targeting to be able to find you via mobile to maximise the traffic to your site. Our local SEO goal is to have outstanding listings on top of your local traffic competitors. Our local SEO services for your website will correctly target your audience and will significantly increase the traffic to your website.

Why am I not ranking on Google?

The simple reason that your site is not ranking, is probably down to your content. Unless you have been given a penalty by Google. Google continually likes to reaffirm that “Content is King!”. In its most simplest form, it’s as simple as that.
This will ultimately depend on the quality of the existing content on your website. There are also other factors on how the website has been coded up, and any other specific individual factors for the specific website in question. With the goal posts continually being moved, we are repeatedly finding that clients are not providing ‘enough’ content. Long form content is where the real big wins are these days, and the days of a couple of paragraphs of content are over.

We also find that client sites that are very image heavy, have no balance with very little, or any textual content showing at all. The search engine spiders like to crawl websites, and read your content. An image is unreadable, apart from the alt tag, if it is provided. So it is important to provide the textual content that your users are looking for.

That is where we come in at Cosmik Carrot as your local SEO expert, as we can provide all the research and plans that will help you compete or exceed against your competitors in your chosen markets. Once the research has been compiled, we then go through the plan to explain the process of the work that will be undertaken to make the improvements required.

Organic Local SEO vs Pay Per Click (PPC)

We see Pay Per Click has its place online with Google for certain sectors. However, we feel that this never delivers a return on investment for you the client, and therefore as a majority do not offer this service.

We do however only offer ‘Organic’ SEO development for your digital marketing. Over time this provides you with a longer term plan for a better ROI return on your investment. By providing good quality content, you will consistently appear in search results for the keywords in your chosen markets.

Organic local SEO takes a lot of research and understanding of your local area, the market sectors you are in, and the competition that you are competing against. It doesn’t matter whether you are based in Staffordshire, UK, or Los Angeles, California, USA, we love to get to know your local area, no matter how large and vast that local area may be with our Local SEO Services or our SEO Audit service.

Listen to Matt Cutts from Google on explaining how their search engine actually works;

Listen to Matt Cutts from Google on explaining how their search engine actually works

Have you got your GMB setup?

That’s right, your Google My Business account setup. If you’re not using your Google My Business local listing, then you need to start as soon as possible. It’s imperative to setup your Google My Business profile if you want to have a presence locally and compete against your competitors.

Here are our top five tips to getting started with Google My Business;

  1. Get your contact details correct on Google My Business.
  2. Setup all the correct service areas that you cover and how you provide your service.
  3. Help your customers know when to contact you with having the correct open and closed times displayed.
  4. Get your latest blog post displayed with a call to action.
  5. If you want the phone to ring, then make sure the correct phone number is displayed including the correct area codes.

How voice search SEO changes everything

Have you thought about voice search? Yes, using that smartphone you may have, or that new home assistance device you’ve installed at home. Well, all of these new voice activated devices are allowing users to ask their device to search directly on the web for them.

This is providing a whole new way users are searching for things online, and that in turn is moving the goal posts of the content that can be provided to users. This is providing a whole new area of opportunities to get your content to rank high for your users.

Taking into context voice search SEO, your content can now be really fine tuned for how your users ‘talk’. Correct English and Grammar is still best recommended, but your user market may have specific phrases that you may want to target within your content.

Google voice search home automation

Here is a great example of how optimising with the correct schema with local search engine optimisation can put you right on top in the homes of kitchens across the World, let alone locally. If your a budding cook with an amazing local recipe that you just have to share online, then we can take that one step further and actually have Google’s home automation devices actually read the instructions out of your recipe to the user.

Having your content optimised will get your recipe to page one of Google, and will give your mouth watering recipe the chance to be tasted by others. This is one of the latest ways that Google is rewarding users for good content, and another example of “Content is King!”.

What is local SEO marketing?

Local SEO marketing is a phrase that encapsulates the exact target audience that you want to visit your website from a particular local area. You may also want them to purchase a particular item, or range of items within a specific area. There could also be another range of ‘call to actions’ you want users to carry out.

Whatever the particular call to action maybe, local SEO marketing can provide your business with a specific target audience from a specific area. The benefits of this outweighs traditional marketing exponentially. 

How much does local SEO cost?

Costs to improve your local search engine optimisation results can vary wildly. Once an assessment of the current issues and problems you are finding with your website’s page ranking has been completed, we can then provide an outline of our costs to you.
If you are looking to gain an advantage over your competition in your local area, then get in contact with us as your local SEO specialist to provide you with the Google page ranking that your website deserves.

How to hire an SEO expert

If you’re looking for local SEO services to improve your business website page rankings in search engines, then you’re best to search locally for an SEO expert to begin with.

If you’d like to hire Cosmik Carrot to improve your website’s SEO, then contact us here with your details and then we’ll take it from there with you.

Simplistic truth about why SEO is important

Home » SEO

Estimated reading time: 6 minutes

What does SEO stand for?

SEO is an abbreviation of the phrase “Search Engine Optimisation.”

What does SEO actually mean?

It means search engine optimisation is the digital marketing technique online, in order to increase web page rankings on search engines like Google and Bing. And there are various other ones around the world, like Yandex in Russia.

There are many SEO techniques that are kind of detached to improve your website ranking, as Google keeps on changing their algorithms to stay ahead of manipulations in webpage rankings. Google also likes to keep up to date with any new technologies, and any sort of advancements to bring the best possible results for users that are searching through their search engine.

Why is SEO important?

The majority of website owners want their website to be found on search engines, so potential users can make contact with them, buy and sell, be informed, and many other online uses and interactions through their website.

Due to the billions of web pages on the web, there is so much competition to be on the first page of Google, and the order of ranking to be on a particular page is determined by Google’s algorithms. By making SEO improvements, you can increase your website ranking or maintain a particular high position for a particular keyword or phrase that you want your users to find you.

Following the explosion of the web in all of our lives, Google is the first place people search for what they are looking for. The search phrase that is entered will bring up a set of results. If you want your website to rank high for that particular key phrase, then your website will require SEO improvements.

What SEO does?

Here’s an example of ranking on page one in the first position, up at the top of Google, after the first two adverts.

Why is SEO important for business?

Well, if your business does not feature on page one of Google, or in the top three of the rankings, then it is very unlikely users will click on subsequent pages to find your business, depending on their search phrase.

For businesses that are in a highly competitive market, it is key that if they want the website to be competitive, then they need to ensure that each page in the website is optimised on-page for SEO, as well as off-page.

How can SEO help my business?

The biggest factor that makes businesses consider SEO improvements for their website is to increase the traffic to their website. Whether this is because of a downturn in traffic to the website, or a view to compete and rank higher against competitors for the same keywords; either way, this is a factor that businesses like to look into SEO and make various improvements.

For example, if you’re a florist and want to appear for keywords around wedding flowers, for example, then by making improvements across the structure of your website will get those gains to rank higher on Google and Bing.

Potential clients are humans at the end of the day, and the more your website speaks to them on a human level, then not only will Google appreciate it more, but also your users will in finding your website and making contact with you.

Does SEO work for small businesses?

Yes, absolutely. Google loves to get small businesses working with Google My Business, and Google Maps. Once your business is live and correctly appearing with Google, then users searching for a plumber, for example, in a certain location, then you will increase getting to the top 10 of plumbers on page one within that local area.

There are more opportunities for off-page SEO with all your social media links. The greater popularity, shares, and followers you have, the stronger the backlinks will be to your website. This in turn provides a stronger domain authority of your website and brand as a whole.

What is new in SEO?

For 2018, mobile indexing is going to be a huge factor for ranking high with Google, and into the future. If your website is not mobile responsive, then Google will deduct ranking value from your website and push it down the rankings. So it is incredibly important that your website is mobile responsive.

Is your website secure? If not, then Google will deduct ranking value from your website. This is so the majority of the web becomes more secure environment for all users.

The power of the client review is bigger than ever, with other third-party directory websites providing plenty of backlinks to your website. These depend on your industry sector, but the popular ones are Yelp, Trustpilot, and the big one itself, Google Reviews.

How voice search changes everything?

One of the huge areas of improvement in SEO is the growing adoption of voice search. This is the growing adoption of voice search. This is the knock on effect of voice technology in new smartphones, tablets, smart watches, and digital assistant devices.

Voice search completely changes how users are going to find your website., as searches by voice tend to have far longer tail keywords, as we use several words that are more descriptive.

This provides website owners with a huge opportunity to find unhidden areas to tap into, if users are using new phrases to find the sort of website that they may want to view.

How much does SEO cost?

Search engine optimisation improvement costs purely depend on the amount of work that is required, and this can vary hugely from one website to another. This is predominantly due to the amount of research required, and these costs can be quite high.

In order to get an understanding of the work involved, we recommend you get an SEO Audit with us to begin with, as this provides both of us with all the information to see what is required overall.

There are also a range of goals that you may have when you require SEO improvements, and each of these goals will be taken into consideration when you contact us.

Is WordPress good for SEO?

In our opinion, yes, and by a long margin. It’s not only the best for SEO, but the best content manager system too.

Don’t just take our word for it. You can see this comparative study created by Web Savvy’s Rebecca Gill.

If your website is not on WordPress, or you’re unsure of how your website is built, contact us to get a new and improved website, or an SEO Audit checkup.

SEO when building a website

Following an SEO Audit will review the data and make a start on your Site Map. This provides us both with a new search result to form all the content around it.

We then provide you with a list of ideas to develop new content for the site. This can range greatly and depend on the purpose of your website.

Once all the content has been created, we then go through it all and ensure that the structure of the content is correct, and work with you to make any final recommendations.

How to hire an SEO expert

If you’re looking for local SEO services to improve your business website page rankings in search engines, then you’re best to search locally for an SEO expert to begin with.

If you’d like to hire Cosmik Carrot to improve your website’s SEO, then contact us here with your details and then we’ll take it from there with you.

Google https countdown to October 2017

Is your website secure with https?

If your website is secure with ‘https://‘, then well done on having your site secure, and there is no need for you to read any further.

Does your website say ‘https://’ at the beginning of your domain?

If your website still says ‘https://‘ at the beginning of your domain, then you have until October 2017 to make the necessary updates to your website. Otherwise, in the Chrome browser, your website will be clearly marked as ‘NOT SECURE’. This is going to drive your web ranking down, and deter your users from using your website. You will then be requiring a lot of SEO services to get your site improved.

Email from Google?

Today, Google emailed all webmasters to notify them of this issue. If you have received an email from Google about getting this issue rectified, it will look similar to the email discussed here by the respected Barry Schwartz – Mass Google Search Console Emails: Chrome Will Show Security Warnings.

If you have received an email from Google about getting this issue rectified, then contact us to get your website booked in for some development updates today.