Benefits of an SEO Audit
An SEO Audit is undertaken when an analysis of how your website is currently appearing on the web, is required. This is broadly covered internally with on page SEO, and externally with off page SEO. Externally will cover looking at your competitors and look at the ways they are currently growing their online presence. Internally will look at how each page of your website is coded, and whether this is friendly and appealing to the search engines.
Following a review of the audit, you can make any decisions on how to proceed with your website, based on the evidence that has been collated and presented to you.
Looking at your current website analytics data and performances over periods of time. Uncovering where your users are coming from and what they are viewing.
On Page SEO
As assessment of your site content will be undertaken on how the code appears to the search engines and the use of all the correct headings and structure on each page.
We’ll look at your internal linking structure across your site, and research the page depths. An audit will also be done on your backlinks that are driving traffic to your site.
An audit of your current social strategy will be compiled to see what is working for your website, and where there can be improvements on the delivery across all platforms.
Following the completion of an SEO Audit, a report will be compiled and delivered to highlight the various areas of your website, along with our recommendations.
SEO Audit Report
Before any new web design or web development begins, it’s extremely helpful to understand all of the pains that you are currently experiencing with your existing website. This also goes the same for all of the current content that is working well for your website and its users. The understanding of how search engines view your website means that you can make the correct decisions on any new web design or web development changes with evidence-based decision making.