Free Google Business Profile Audit

Find Out Whether Your Google Business Profile Is Costing You Local Enquiries

Get a free audit snapshot showing how your profile performs across local search, Google and Maps. An optional 30-minute call with Ben Bradley is available to walk through the full report.

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Honest advice. Websites that work. Still here six months after launch.

Right now, you might be:

Seeing competitors above you in the map pack when you search for your own services. Getting fewer calls and direction requests than you expect from Google. Running a Google Business Profile with no clear sense of whether it is helping or hurting. Unsure what actually matters and what is just more SEO noise.

The profile is not broken. It is underused. And an underused profile hands enquiries directly to a competitor.

Who this is for

This audit is designed for local business owners who:

  • Have customers who search on Google or use “near me” searches
  • Run a local service, clinic, practice, shop, trade, or not-for-profit
  • Already have a Google Business Profile but suspect it should be doing more
  • Want clear answers, not another jargon-filled report

No technical knowledge is needed. The audit is designed to show whether your profile is costing you local enquiries that could already be yours.

What you receive

Two things come with every audit request.

1. A personalised Google Business Profile audit snapshot

A clear, visual panel reviewing the most important local ranking factors, with an overall score out of 100.

  • GBP ranking score
    An overall score showing how well your profile is set up to win local searches and enquiries.
  • Reviews
    A pass or needs-work indicator based on the volume and recency of your reviews. Strong, consistent reviews build trust and make people more likely to choose you over a competitor with no feedback.
  • Ratings
    A check on your average star rating and the balance of feedback. Small improvements here can increase clicks and make your listing stand out.
  • Photos
    A review of how many photos you have and how well they represent your business. Profiles with regular, good-quality photos get more direction requests and website visits.

2. An optional 30-minute strategy call with Ben Bradley

Ben Bradley has been doing local SEO since 2008 and is a finalist for Best Use of Data at the Midlands Marketing Awards. On this call, you will:

  • Get a walkthrough of your full audit report, not just the top-level snapshot
  • Understand what your visibility, actions, and engagement numbers actually mean
  • Hear which local enquiry opportunities your data reveals
  • Receive a clear 90-day action plan you can follow
  • Get answers to your questions about local search

No pressure. No upsell. A focused conversation about your Google Business Profile and what to do with it.

Want to see exactly how your profile is performing right now?

Maximising Your Local Reach with Google Business Profile

Before and after

Before your audit snapshot, you might:

Search for your own services and feel frustrated when your profile does not appear. Make random changes to your listing and hope they help. Rely on word of mouth because Google feels confusing and crowded. Put off local SEO because every guide feels too long and too technical.

After your snapshot and strategy call, you can:

See exactly how your profile compares to local competitors. Understand which changes will actually move the needle on calls and clicks. Know whether you want to manage this in-house or bring in specialist support. You still make the decisions. You just have the numbers and the context to make better ones.

Why the audit and call are free

Cosmik Carrot helps local businesses and not-for-profits grow through better websites, local SEO, and ongoing web care. Google Business Profile is often the fastest route to more local enquiries without overhauling an entire marketing plan. That is not just a claim, it is how people actually search. Across the local trades we checked, “near me” searches outnumber searches naming a specific town by well over 100 to 1, and Google resolves almost all of that through location and profile signals, not through your website’s text. A strong Google Business Profile sits directly in the path of most local searches your customers are already making.

The audit snapshot and strategy call are provided free because:

  • You get immediate value whether or not you go further
  • You can see how local growth is explained clearly and practically
  • You can judge for yourself what working with a data-focused local SEO specialist feels like

If your audit shows clear growth potential and you want support delivering it, that conversation is available. If not, you still leave with a useful report and expert perspective.

Ready to find out what your Google Business Profile is actually doing?

What happens next if you want to go further

Your snapshot and strategy call identify where your Google Business Profile is holding you back. If you decide to take this further, the next step covers:

  • Profile optimisation for the right services, locations, and searches
  • A steady review and reputation strategy
  • Website improvements so visitors from Google are more likely to enquire
  • Monthly monitoring and improvement as part of a wider local SEO and Web Care plan
customer search

Start your free Google Business Profile audit snapshot

Share a few details so we can review your profile and send your snapshot, plus a link to book your free 30 minute strategy call with Ben Bradley.

Frequently Asked Questions

See a Real Audit in Action

Curious what this actually looks like in practice? Watch four real Google Business Profile audits and the results that followed, real businesses, real findings, real numbers. See the case studies from Google Business Profile: Audit to Action.

What exactly do I get for free?

A personalised Google Business Profile audit snapshot by email and the option to book a free 30-minute call with Ben Bradley to go through your full audit report.

How long will it take to receive my snapshot?

The snapshot is delivered quickly after you submit your details.

Do I have to book the strategy call?

No. The call is optional. The snapshot stands on its own. The call is there if you want expert guidance on interpreting the results and planning next steps.

Will you need access to my Google account?

No. Only the public link to your Google Business Profile and some basic information about your services and locations are needed.

Will this turn into a sales call?

No. The call is focused on your audit and your options. If you want to hear how Cosmik Carrot could help, that can be covered. If you prefer to implement yourself, that is fine too.

Who will I speak with?

You will speak directly with Ben Bradley, who has been doing local SEO and Google Business Profile work since 2008.

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Written and reviewed by Ben Bradley

Ben Bradley founded Cosmik Carrot in 2008 and has been running SEO and web design for Staffordshire businesses ever since. He’s a certified Semrush Agency Partner and personally carries out the Google Business Profile audits and SEO strategy work referenced by clients above. Based between Lichfield and Cannock, Ben and Cosmik Carrot have been shortlisted for Cannock Chase Business of the Year three years running and won the Cannock Chase Chamber of Commerce President’s Award.

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