Simplistic truth about why SEO is important
Estimated reading time: 6 minutes
What does SEO stand for?
SEO is an abbreviation of the phrase “Search Engine Optimisation.”
What does SEO actually mean?
It means search engine optimisation is the digital marketing technique online, in order to increase web page rankings on search engines like Google and Bing. And there are various other ones around the world, like Yandex in Russia.
There are many SEO techniques that are kind of detached to improve your website ranking, as Google keeps on changing their algorithms to stay ahead of manipulations in webpage rankings. Google also likes to keep up to date with any new technologies, and any sort of advancements to bring the best possible results for users that are searching through their search engine.
Why is SEO important?
The majority of website owners want their website to be found on search engines, so potential users can make contact with them, buy and sell, be informed, and many other online uses and interactions through their website.
Due to the billions of web pages on the web, there is so much competition to be on the first page of Google, and the order of ranking to be on a particular page is determined by Google’s algorithms. By making SEO improvements, you can increase your website ranking or maintain a particular high position for a particular keyword or phrase that you want your users to find you.
Following the explosion of the web in all of our lives, Google is the first place people search for what they are looking for. The search phrase that is entered will bring up a set of results. If you want your website to rank high for that particular key phrase, then your website will require SEO improvements.
What SEO does?
Here’s an example of ranking on page one in the first position, up at the top of Google, after the first two adverts.
Why is SEO important for business?
Well, if your business does not feature on page one of Google, or in the top three of the rankings, then it is very unlikely users will click on subsequent pages to find your business, depending on their search phrase.
For businesses that are in a highly competitive market, it is key that if they want the website to be competitive, then they need to ensure that each page in the website is optimised on-page for SEO, as well as off-page.
How can SEO help my business?
The biggest factor that makes businesses consider SEO improvements for their website is to increase the traffic to their website. Whether this is because of a downturn in traffic to the website, or a view to compete and rank higher against competitors for the same keywords; either way, this is a factor that businesses like to look into SEO and make various improvements.
For example, if you’re a florist and want to appear for keywords around wedding flowers, for example, then by making improvements across the structure of your website will get those gains to rank higher on Google and Bing.
Potential clients are humans at the end of the day, and the more your website speaks to them on a human level, then not only will Google appreciate it more, but also your users will in finding your website and making contact with you.
Does SEO work for small businesses?
Yes, absolutely. Google loves to get small businesses working with Google My Business, and Google Maps. Once your business is live and correctly appearing with Google, then users searching for a plumber, for example, in a certain location, then you will increase getting to the top 10 of plumbers on page one within that local area.
There are more opportunities for off-page SEO with all your social media links. The greater popularity, shares, and followers you have, the stronger the backlinks will be to your website. This in turn provides a stronger domain authority of your website and brand as a whole.
What is new in SEO?
For 2018, mobile indexing is going to be a huge factor for ranking high with Google, and into the future. If your website is not mobile responsive, then Google will deduct ranking value from your website and push it down the rankings. So it is incredibly important that your website is mobile responsive.
Is your website secure? If not, then Google will deduct ranking value from your website. This is so the majority of the web becomes more secure environment for all users.
The power of the client review is bigger than ever, with other third-party directory websites providing plenty of backlinks to your website. These depend on your industry sector, but the popular ones are Yelp, Trustpilot, and the big one itself, Google Reviews.
How voice search changes everything?
One of the huge areas of improvement in SEO is the growing adoption of voice search. This is the growing adoption of voice search. This is the knock on effect of voice technology in new smartphones, tablets, smart watches, and digital assistant devices.
Voice search completely changes how users are going to find your website., as searches by voice tend to have far longer tail keywords, as we use several words that are more descriptive.
This provides website owners with a huge opportunity to find unhidden areas to tap into, if users are using new phrases to find the sort of website that they may want to view.
How much does SEO cost?
Search engine optimisation improvement costs purely depend on the amount of work that is required, and this can vary hugely from one website to another. This is predominantly due to the amount of research required, and these costs can be quite high.
In order to get an understanding of the work involved, we recommend you get an SEO Audit with us to begin with, as this provides both of us with all the information to see what is required overall.
There are also a range of goals that you may have when you require SEO improvements, and each of these goals will be taken into consideration when you contact us.
Is WordPress good for SEO?
In our opinion, yes, and by a long margin. It’s not only the best for SEO, but the best content manager system too.
Don’t just take our word for it. You can see this comparative study created by Web Savvy’s Rebecca Gill.
If your website is not on WordPress, or you’re unsure of how your website is built, contact us to get a new and improved website, or an SEO Audit checkup.
SEO when building a website
Following an SEO Audit will review the data and make a start on your Site Map. This provides us both with a new search result to form all the content around it.
We then provide you with a list of ideas to develop new content for the site. This can range greatly and depend on the purpose of your website.
Once all the content has been created, we then go through it all and ensure that the structure of the content is correct, and work with you to make any final recommendations.
How to hire an SEO expert
If you’re looking for local SEO services to improve your business website page rankings in search engines, then you’re best to search locally for an SEO expert to begin with.
If you’d like to hire Cosmik Carrot to improve your website’s SEO, then contact us here with your details and then we’ll take it from there with you.
