Insights and Inspiration: A Recap of BrightonSEO 2023

Insights and Inspiration: A Recap of BrightonSEO 2023

As a digital marketer, attending industry events is essential to keep up-to-date with the latest trends, techniques, and best practices. Recently, I had the pleasure of attending BrightonSEO on 20 April 2023, and it was an incredible experience. The 2023 BrightonSEO conference marked an exciting return to in-person events for many attendees, including the team…

GA4 Google Analytics: Basic Guide to Understanding Your Website Data

GA4 Google Analytics: Basic Guide to Understanding Your Website Data

As of the start of 2023, there are 5.16 billion internet users worldwide. Having an online presence has become an essential part of business, but there’s more to it than you might think. A website is ideal, but you want to be able to see how it’s performing, so you know what’s working well and what isn’t….

8 Tremendous Ways Courses Reward Your Membership Group

8 Tremendous Ways Courses Reward Your Membership Group

Online learning has become more popular recently, with the COVID-19 pandemic and growing conversations about accessibility. Online courses are now widely used in schools, organizations, and even for employee training. Online courses can also be a way to reward the membership group of your brand or website. Online courses have many benefits and can allow…

10 Benefits of the Importance of Building an Online Community

10 Benefits of the Importance of Building an Online Community

Did you know there’s more to building an online community than creating a Facebook page for your business? Not only does a robust online presence strengthen your brand, but it also improves your SEO, customer service opportunities, and ability to make strategic decisions for your business based on actual data. If you’re not clear on…

What is Google Business Profile? Guide to How It Works

What is Google Business Profile? Guide to How It Works

According to Google, whenever you complete your Google Business Profile, customers are 2.7 times more likely to consider you trustworthy. Not only that, but they’re 70% more likely to visit you if you operate a brick-and-mortar store. All in all, having a Google Business Profile is a great tool to grow your business and drive organic traffic…

The Ultimate Guide to Packaging Your Services to Increase Online Sales

The Ultimate Guide to Packaging Your Services to Increase Online Sales

Imagine starting a website for your online business and promoting it everywhere, but you get no clients. Before you shut down your business, consider how you can increase online sales. Creating service packages is an excellent choice, and it can do your business a lot of good. Read on to learn how you can use…

What To Consider When Rebranding Your Website: An Easy Guide

What To Consider When Rebranding Your Website: An Easy Guide

In the pre-internet era, businesses could get away with using the same branding materials for decades. Now that our customers have way more options and spend a lot of time doing research online, the turnover for branding has to become more frequent. In fact, if you haven’t rebranded in the last seven to ten years, it…

The Importance of Data Privacy Policies on Your Website

The Importance of Data Privacy Policies on Your Website

In a recent study by the Pew Research Center, they discover that 79% of consumer respondents said they were concerned about data privacy and how companies are using the data they collect about them. Data privacy policy implementation is critical to keep your site on the correct side of the law, but too few companies are…