The Future of WordPress Is Bright – Faster Sites, Better UX

The New York Post, VentureBeat, News Corp. Australia, USA Today Sports Media Group. All different companies but with one thing in common: their online presence is made possible by the same tool.

The tool is WordPress, and it powers 40% of all websites. That means that for every five websites you visit, two of them are built with WordPress. 

Since its 2003 release, WordPress has continued to grow, leading many businesses to adopt it.

But is the future of WordPress bright? 

Absolutely! Using WordPress for your business means a better UX, faster sites, and better future translations. Here’s how.

What Is WordPress?

First, we need to clear up a common misconception. WordPress is not only a “blogging” tool. While it did operate as a blog publishing tool, it has expanded its functionality over the years. Now it is so much more.

WordPress is a CMS, or content management system. It’s an open-source tool that makes it easy to manage website content without needing programming knowledge.

WordPress is popular. It’s free, it’s scalable, it’s easy to use, and it’s very customisable. That’s why so many businesses use it, and why it’s perfect for your business.

WordPress Means a Better UX

WordPress has a better UX than its competitors. UX stands for user experience. It’s how a user feels about and interacts with a product.

UX includes ease of use and accessibility. It can also include UI or user interface design. Good UX design considers the users’ needs and how they will use a product or site.

The success of a website is determined by its UX. You must focus on providing a good user experience for your customers. A bad experience can prevent sales or discourage repeated visits.

Your site should be easy to navigate. This applies across devices. A visitor using their laptop and a visitor using their smartphone should both have a good experience when they visit.

Is your site mobile-friendly? If you are not sure, an easy way to check is with Google’s mobile-friendly test. Enter your URL and the tool will analyse your site and tell you if it’s mobile-friendly or not.

Previously, many used plugins to make their site mobile-friendly. But newer WordPress designs are mobile-friendly by default. They’re capable of responsive design, which means they adapt to each user’s device and screen.

WordPress is mobile-ready out of the box, requiring no additional plugins. That is less work for you.

Using WordPress Can Lead to Faster Sites

One aspect of a good UX is having a fast site load speed. But how can you ensure your pages load fast? There are a few ways of ensuring a better experience.

Make sure that only the essential plugins are being used. While plugins can expand the functionality of WordPress, too many can bog down your site. Fortunately, many WordPress plugins have diverse functionality, so you shouldn’t have to install too many.

Sites with a lot of images can be slow to load. You could always compress the images yourself, but that takes time. However, there are image plugins for WordPress that will compress images down to a reasonable size without degrading their quality. 

Themes, Themes, and More Themes 

One of WordPress’s strengths has been its use of themes. Themes are customisable templates for website design. The official directory alone has thousands of them.

Themes can change the colour, layout, and typography of your site. The themes available on the official directory are all completely free. However, if you want something more unique, premium themes are available from third-parties.

A custom theme can also help your site stand out. Depending on our business, your needs for your site may be different from others. That is where a custom theme that incorporates your logo, corporate colours, and specific layout and pages comes in.

Themes mean that no two WordPress sites are exactly the same. 

WordPress Makes Selling Subscription Content Simple

If you’re looking to sell your created content online, WordPress offers the ability to restrict certain content to paid subscribers only.

Let us look at a few examples of the kind of content you can make subscriber-only. Maybe you have premium blogging content or financial reports and speculation. You could put that content behind a paywall for paid subscribers and make money.

It is not just for blogging. Podcasts, photography, instructional videos, creative writing-all of these could be posted as paid content.

This is easy to do with the MemberPress plugin. It allows you to create, manage, and track subscription membership to your site. It works with any WordPress theme and integrates with PayPal, Stripe, and other payment gateways.

It Is the Best Choice for eCommerce

You might be looking to sell other digital content or even physical goods. That’s where eCommerce functionality would be needed.

WordPress does not have native support for traditional eCommerce, but there are many plugins that add storefront and shopping cart functionality.

We recommend WooCommerce, an open-source eCommerce platform. It’s flexible and secure, allowing you to accept credit cards, bank transfers, cash on delivery, checks, Stripe, PayPal, Apple Pay, Google Play, and more.

It also allows you to easily set up a store and product pages. Their dashboard makes tracking orders easy.

If you think you don’t need an easy way to incorporate eCommerce into your website, think again. The COVID pandemic has shown everyone how important an online shop presence is. Unfortunately, not everyone was ready for it and able to adapt in time.

WordPress Is SEO Friendly

It does not matter how great your business is if customers cannot find you. That is where SEO-search engine optimisation-comes in. SEO is the process of improving search engine results and driving traffic to your site in an organic way.

WordPress is very SEO friendly. You can easily modify image alt, meta, and title tags. These tags provide information about a webpage to a search engine.

WordPress allows SEO modification for each site page right out of the box. There are no plugins to install.

Future Translations

Their Polyglots team is constantly translating WordPress versions and plugins into dozens of global languages. This includes all varieties of English, French, Chinese, Arabic, Spanish and other major languages. But it also includes less spoken but equally important languages such as Polish, Welsh, Finnish, and Afrikaans.

Maybe you don’t think you will need a translated version of WordPress, but your customers might. By having an accessible version of WordPress, you can meet your customers where they are at.

The days of many businesses being local only are long over. The COVID pandemic and intense competition are proving that your business needs to be online and accessible to as many customers as possible.

WordPress Security

Some people still think that WordPress is not secure, but that’s not the case. The core software is safe. WordPress’ open-source nature means that there are thousands of contributors to it all over the world. Security issues are prioritised and quickly fixed.

The biggest security issue for WordPress is plugins. However, most of these are safe. If there’s a particular plugin you are interested in, do some research and read some reviews.

Much like you should not install unfamiliar software from strange sites, you should not install unknown WordPress plugins from dodgy sites. A little common sense will go a long way in protecting your site.

Growing Your Business With WordPress

WordPress is a great way to grow your business. With a website, your business does not have to rely only on a physical store.

An optimised online presence will help generate leads and produce revenue, even during a global pandemic. That’s why it is important to have a well-designed website that serves your business. It is not just a landing page, it is an extension of your business.

WordPress is not just for existing businesses though. Its ease of use and scalability makes it a great choice for startups, small businesses, and NGOs. WordPress can allow you to start a business from home with little capital investment. 

The Future of WordPress

So what does the future of WordPress look like? It is faster sites, a better UX, and more future translations. It is continued support and added functionality. These WordPress upgrades will continue to make it the best choice for your business.

That is why Cosmik Carrot uses WordPress. We can help you get your WordPress site up and running. We offer expert website design services.

Already have a WordPress site? We can help out with our WordPress maintenance service. We can monitor your site and keep it running safely and securely.

Tell us about your goals and let us help you.

How Businesses Benefit From a Website Maintenance Care Plan

Home » Business Website

Are your visitors constantly complaining about your website? Is your website unreliable? Are you tired of having problems?

If so, you’ve come to the right place. We know exactly what you need: a website maintenance care plan.

If you don’t already have one, you need a consistent plan for taking care of your website. This will save you a lot of trouble later.

To learn more about the benefits of having a website maintenance care plan, keep reading.

The Benefits of a Website Maintenance Care Plan

There are many benefits to implementing a website maintenance care plan. It will obviously save you time and money, but there’s much more to it. 

Let’s review the lesser-known benefits that you may not know about.

1. Consistent Support

Consistent website maintenance means consistent support for your website. If you find yourself having problems with your website, you need to take advantage of the support.

You’ll find that everything across your website will improve. Plus, you’ll have a team of website developers who are looking out for your website. They’re working to find issues that you may have missed and fix all of the issues found.

2. Newer Updates

With consistent support, you’ll have updates for your website sooner.

Many of us constantly forget to update our website. This leaves our websites slow, old, and unreliable.

Trust us, your customers notice when your website is lagging. This is especially if you miss a couple of updates in a row.

Invest in a maintenance care plan and get updates right when they’re available. You’ll notice that your website works better, faster, and more reliably.

Don’t depend on your memory. Depend on your maintenance plan.

3. Website Monitoring

No one can guarantee that your website will never go down. However, they can help you try to get it back up once it’s gone down.

Website monitoring is a basic part of website maintenance. You’ll find that your website is up more when you have a team of experts consistently checking its status.

We should note that your website being up is extremely important. Of course, visitors can only visit your website if it’s actually up.

Having a website that’s down is unacceptable. Not only will it decrease website traffic, but it will also deter visitors from coming back to your website in the future.

4. Faster Loading Speed

Website maintenance ensures that your website is healthier overall. As a result, your website will load faster.

Faster loading speed is great for multiple reasons.

First of all, a faster loading speed is better for your visitors. In fact, people tend to click off websites that take too long to load. If you’re looking to keep people interested, your website needs to be fast by loading pages quicker than other websites.

Second, faster loading speeds help with your website search engine optimisation. Search engines like Google, Bing, and Yelp know how fast websites load up.

These search engines want visitors to go to websites that they will enjoy. Therefore, they like promoting websites that load faster. This leaves visitors of the search engine more likely to come back to your website and to the search engine itself. 

Third, faster loading speeds improve your conversion rate. Visitors are more likely to become customers if your website loads quickly and allows them to look at everything that they click on without requiring a two-minute wait.

Our point is that you want and need faster loading times if you’re looking to have a better overall website.

5. Backed Up

A website maintenance care plan can help ensure that your website is more regularly backed up. Backing up your website is extremely important for multiple reasons.

First of all, you obviously need to back it up in case anything goes wrong in the future.

Your website might be taken over and erased. There might be a data leak. There could be an Internet-wide shutdown.

Whatever it is, you’ll be thankful that everything is backed up.

More often, these backups are useful for single pages that may break down. Nonetheless, you need to backup your website.

Second of all, back ups are great if a website update fails. Sometimes, website updates aren’t exactly what either party was hoping for.

Installing new updates isn’t always perfect. In fact, there are always bugs lingering somewhere in the system.

Backups allow you to update your system confidently so that you aren’t afraid of losing information. Plus, with backups, you have a record of your system before the update. If an update is truly plaguing your website, you can simply go back to whatever version of the system you had before the update to fix the problem.

6. Improvements

A website maintenance care plan will help you improve your website overall. This is not referring to updates, but – rather – it’s referring to overall fixes.

As we mentioned earlier, a team will always be paying attention to your website and how it’s running. Therefore, they can find fixes that you may not have even know were needed.

Tiny improvements like reducing page elements can help your website stay clean and fast.

Basically, having a website maintenance care plan with a team backing you up can help you make your website better. You’ll have new sets of eyes looking at your setup, content, and other website elements so that you can make the best website you can.

7. Better Security

A website that is updated and maintained is a secure website. Websites that aren’t updated have a greater chance of getting broken into.

This is not to mention that the updates actually provide more security.

The software or system that you’re using to create your website is likely always looking for ways to protect their server, which includes your website and others’ websites.

This means that you’re getting security updates when you get your website updated. (This is another great reason to make sure that you’re regularly updating your website.)

Having better security will keep malicious people off of your site. In the long run, you’ll be protecting yourself, your business, and your visitors by investing in better website maintenance and better website security.

With this, we add that the team who is keeping an eye on your website is also looking for pitfalls. This means that they’re trying to find the flaws in your website. This includes the flaws in your website’s security.

With this knowledge, they can help you figure out how to improve your website’s security. Whether they’re telling you to change the coding or simply update, we recommend that you do anything to avoid risking your website’s integrity.

8. Happier Visitors

Having a website maintenance plan will make your visitors happier overall. They’ll find that they’re visiting a new and improved website every single time they click on your articles, blog posts, and other pages.

This means that your visitors will actually be looking forward to the new features to come.

A lot of websites take pride in these updates, and you should, too.

You should be able to control these features and explore them with your website maintenance care plan. This means that you’ll be able to see the new things that you and your visitors can do with the updates, plans, and other changes to the website.

To be more interactive with your page’s visitors, you can think about setting up a section on your website to address new changes. Many creators dedicate a page to new website updates.

Alternatively, you could include a popup when a website visitor is visiting for the first time since a new update.

Whatever you choose, this kind of interaction with your visitors will encourage your visitors to come back more often.

You could even pour customer interaction into your business’ social media experience. Encourage your customers to come and see the changes that you’ve made to the website since the last time they visited.

Your visitors are everything to your website. In fact, they’re the reason your business exists, so you need to invest the time and money into having a website maintenance plan that puts their experience first.

In turn, you’ll find that your business is more successful and your customers are happier. The maintenance plan makes such an impact on your website that it’s beneficial for all parties involved, including your precious viewers.

Finding the Right Website Maintenance Care Plan

After reading all of these benefits, we’re sure that you’re excited to get started with your very own website maintenance plan. Luckily, it doesn’t take long to see the benefits of having a website maintenance care plan.

Now, it’s time to find the right service for your website. That’s where we come in.

Here at Cosmik Carrot, we help people just like you make their websites better. Feel free to check out our WordPress maintenance services. We’re very excited to get started working on making your website more reliable for you and more consistent for your visitors.

The sooner you contact us, the sooner we can get to work. We’ll talk to you soon!

The Importance of Investing in Website Development During COVID-19

Home » Business Website

Estimated reading time: 5 minutes

Around 100,000 businesses have closed because of COVID-19.

The pandemic forced already struggling businesses to close their doors. Businesses that didn’t have an online presence also struggled because they couldn’t find business other than foot traffic. Or they didn’t have website development, which caused their business to shut down. 

With COVID-19 still ravaging cities and businesses, it’s important for businesses to reevaluate their digital marketing services. They need to reevaluate how they are going to conduct business for the rest of 2021 and beyond. 

New health and safety protocols have changed how businesses interact with customers. This is why SEO for a small business is essential, giving consumers the information they need to make a purchase without having to set foot in a store. 

The first part of improving business during COVID-19 is to invest in website development. 

If you’re wondering, “why is a website important for business?” Here’s a guide that explains what website development can do for your business. 

What’s Involved in Website Development?

A lot of factors are involved in website development. It depends on what your goal is as a business. 

If your goal is to attract more website visitors, you want to make sure the website speaks to their needs. This involves having a website that is optimised for a specific market. It’s ultimately designed to engage users so they stay on your website. 

Consider these elements of website development that can give more of an understanding of what they can do for businesses during COVID-19. 

Page Speeds

A website developer will ultimately try to improve user engagement, and there are a few ways they can do this. 

A website developer can improve the loading speeds on your page. They can make sure that it’s a faster and more seamless experience for users when they are jumping from page to page. 

They can boost speed on your desktop and mobile device. Studies show that around 50 percent of users will leave a website if it takes longer than three seconds to load. 

If you want your consumers to stick around your website, you need to make sure that your website loads faster than 3 seconds. 

Website Design

Another critical part of website development is the design and the aesthetic look of your website. 

A website developer can help create colour schemes that are designed to appeal to your target market. They can also use photoshop or graphic design to enhance the appeal of your website. 

User Engagement

Most of all, a website developer can help you improve user engagement. This is critical if you are just creating a website during COVID-19 because you may not know how a website engages with your target market. 

You may be unfamiliar with having a website or how it even appeals to a target market. When you hire a website developer, they will ensure that your website is designed for your target market by creating attractive website pages and content. 

How Does Your Business Benefit With Website Development? 

Your business can benefit from the website in a variety of ways, especially with reaching your target market. If your brick and mortar business is suffering because of COVID-19, now is the time to act and quickly get a website together and optimised for your target market. 

If you’re unsure of what kind of benefits a website can do for your business, here are some benefits of a website to consider.

More Traffic

If you’re wondering, why is a website important for business? You’ll discover that one of the best benefits of investing in website development is that anyone can see your business at any time.

You don’t have to wait for someone to walk into your store to view your products. A website makes your business more visible to your customers. They can window shop on your website, which gives your business more opportunities to sell items. 

When you do have a website, you’ll produce more traffic. You’ll be able to show consumers what you can offer them without having to be at a physical store, which is vital during COVID-19. 

When businesses can’t operate without traffic, they have to figure out ways to keep their business open and maintain sales, which is why producing traffic and showing people that you still have an online presence is critical to your success.

More Leads and Conversions

When you do have a website and it is optimised, you’ll realise that your business can produce more leads and conversions. You’ll be able to produce more revenue. 

Your business won’t be dependent on a physical store, but rather your business will be more flexible during a pandemic. 

When you have an online presence and it’s your website is optimised, it allows you to connect with customers who are online and quarantining. It gives your business an opportunity to thrive during pandemics.

That’s why you have to realise that optimising your website during a pandemic not only gives your business support when nobody is shopping indoors but also prepares your business for a new set of customers after the pandemic is over. 

Is Your Website Ready to Reach Customers During COVID-19?

Recognising the value of website development is essential to any business, especially during a pandemic. It gives your business more flexibility to reach customers that might not otherwise be able to shop at your business. 

A website also gives your business an opportunity to transform itself and be prepared for a change in how consumers shop after the pandemic is over, especially if some people are hesitant to shop indoors in fear of catching something deadly. 

If you want website development and design for your business, you can contact us here.

E-commerce in a Remarkable New COVID19 World

Home » Business Website

For over 12 years I’ve been talking about the necessity of the online business model for all businesses.

Estimated reading time: 4 minutes

Business reaction

The remarkable new COVID19 World is here, and it is going to remain until a vaccine is found for the virus. How to adapt a business is going to the be the key to survival for many businesses around the World, let alone any business growth for small businesses which have been badly affected.

Here in the UK we’ve just surpassed our tenth week in lockdown following the onset of the global pandemic of Coronavirus COVID19, with a death toll exceeding 50,000 people.

From the moment the lockdown was brought in by the UK government, the most notable thing to me for most businesses, was the need to adapt, and quickly. Whether that was to adapt their service offerings for more services to be delivered following a purchase online, or to the extreme addition of a debut online service to cater for COVID-19.

There have been plenty of ‘key’ businesses like supermarkets and hardware shops that have remained open during the pandemic after following government guidance with a set of rules in place. Mostly social distancing at all times of 2 meters, and limiting numbers of people in the store were the key rules.

Delivery drivers have been one set of the key workers that have enabled online sales to continue and even increase in certain niche sectors. Some local takeaway’s and pubs have also offered a twist of local delivery or even collection from their car park premises.

Grasping e-commerce for your business, or even the emerging social commerce niche, is absolutely vital to sustain any sales during the COVID19 pandemic. Even today as the emergence of open air markets are starting to open, the amount of customers getting back to ‘normal’ life is non-existent with the simple example of one market stall selling just one pair of socks all morning.

No E-commerce

The worst example I’ve seen of how not to provide an online shopping cart for your customers despite having an existing web presence has been Primark.

In the space of a month, they went from £650m/month to ZERO. What is bizarre, is that Primark have all their products on their website for sale, but no checkout.

https://twitter.com/cosmikcarrot/status/1252590786543321089?s=20

The business decision for no checkout, which I can only assume is to ensure customer foot fall at all their stores, has been a very costly decision since the pandemic for them.

At Cosmik Carrot HQ it has been business as normal as we operate from home, and something that we’ve done since day one of business, and for over 12 years now.

Facebook Shop

If the fast pace of changes during the COVID-19 were already sweeping in many sectors, then Facebook just accelerated that with its new Facebook Shops announcement. See – Facebook Shops.

This new change will allow e-commerce stores to now sell directly through Facebook and Instagram. You will also be able to advertise through all of its platforms like, Messenger, Marketplace, & WhatsApp, etc. Using social media apps for electronic commerce is now defined by Facebook as “Social Commerce”

For those clients using the likes of WooCommerce, you’ll be able to link up directly into your new Facebook Shop and sell your products or services. This is going to be a great extension of your online store to add to any business growth strategy.

This will be great for ensuring the product and stock level remains consistent and leads back to the main store on your website to control sales orders.

Online retailing of buying and selling any goods and services is going to increase as individuals want to avoid testing positive or adding to the coronavirus deaths.

High street decline

The UK high street has been in decline for many years, and the COVID-19 pandemic might be like petrol on a fire to accelerate that decline. I see this occurring due to the amount of social distancing required, and the lengthy timespan for a possible vaccine to be developed.

Businesses can combat this decline with a move to an online format to accept payment for items, followed by either collection or delivery.

Restaurants and Pubs

It is still unclear as to when any restaurants can fully open. There have been certain fast food services offering delivery services during the lockdown. As well as particular independent pubs offering collection from an online menu.

For all food restaurants and pub chains, the concept of disposable menu’s has been muted. Personally I think this is going to be such an environmental waste in the long-term.

As a society we need to embrace behavioural change when required to do so, combined with new technology. This is why I think contactless solutions is going to be a key innovative area for most businesses.

An example where you can adopt a new contactless solution for your food service business is a QR Code to Food Menu. By having a new permanent QR code on restaurant tables, users can scan the code with their smart phone. Once the QR code is recognised, the customer can then go through the interactive menu in their phone and place an order including payment.

For more information, check out our Conversational Marketing with further details.

Stay safe and well!

What is the future of the popular Facebook Business page?

Home » Business Website

Estimated reading time: 6 minutes

How many pages exist on Facebook Business?

Well, as of a conference call back in February 2017, Sheryl Sandberg, the COO of Facebook actually announced that they’d got about 65 million Facebook Business pages currently at that point in time. Whether that number has increased or decreased significantly since then, a year since that date, we’re not quite sure. But, there’s certainly a significant number of business pages to take into account.

About four million of those actually advertise on Facebook, from what Sheryl Sandberg was quoted as saying, and they know about half a million of those are actually on Instagram. Obviously the huge benefits of a Facebook business page is that it’s actually free to set up, and anyone can get started very quickly with their business. You also instantly linked with a potential audience of several billion people that co-exist on the Facebook platform.

Facebook Announcement – 11 January 2018

So, we roll on to another Facebook announcement, in January 2018, and this is actually from Mark Zuckerberg himself, on the 11th of January, and in his Facebook post, he has actually announced quite a few things, and here are just some of the main highlights in regards to the actual future of the Facebook business page. He says in his blog post;

But recently we’ve gotten feedback from our community that public content posts from businesses, brands, and media, is crowding out the personal moments that lead us to connect more with each other.

He continues to say further in his post;

Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping find relevant content, to helping you have more meaningful social interactions.

He also states;

The first changes you’ll see will be in the newsfeed, where you can expect to see more from your friends, family and groups.

And finally, he states;

As we roll this out, you’ll see less public content, like posts from businesses, brands, and media, and the public content you see more will be held to the same standard. It should encourage meaningful interactions between people.

Don’t need a website because you have a Facebook Business page?

So, a lot of people have said other the years that they don’t need a website, because you have a Facebook business page. Well, think again, as the fact is, Facebook owns your business page with your name on it. This is something a lot of people forget about, and it’s certainly something to be reminded of.

There is also no security with your business page, and Facebook could withdraw your page at any point in time. If that is the only sort of web presence you have for your business, that’s quite scary to be thinking about. You’re also limited to how you can present on your business on the Facebook business page, as obviously they limit you to a template format.

And the integration with other platforms is also very limiting and difficult, because they want to keep you contained within the platform. There’s no also no search engine optimisation control on the business page, to influence where your page ranks in Google. You can obviously just complete the relevant details and see where you end up.
 

What is the future of a Facebook business page?

Well, following Mark Zuckerberg’s comments, your Facebook business page will have less impact for your business. This is quite worrying for a lot of business owners I think out there, and if this is you, you’re actually going to start to see negative impacts on leads through the business page, due to your business not appearing in other people’s news feeds anymore, as they’re actually going to be concentrating and changing those Facebook algorithms to focus more on friends, family and groups, instead of business pages.

I think Facebook is also going to actually encourage more Facebook business users to pay for advertising to get more notice. This makes more sense at the end of the day, Facebook have got shareholders that they want to earn a profit, so I think the new business model is to limit the impact of business pages in people’s news feeds, and if people actually want to get their business out into other people’s news feeds, they’re actually going to have to pay.

There’s going to be more weight and incentive to use a Facebook business as an addition to your website, instead of actually having it as your website. Also, use your Facebook reviews in your website to improve your SEO. This is a great thing, once you’ve got those reviews from Facebook getting pulled through into your website, especially with them schema and it all being mocked up correctly.
 

How to promote a local business?

  1. Well, first of all, have a website that is in your control, not a Facebook Business page representing your business. Make sure that the website is hosted on a reliable, secure, quality hosting. At Cosmik Carrot we offer excellent private non-shared web hosting.
    • Once you’ve got a website, if you already haven’t, make sure it’s in your control, you can basically do it as you like, how it looks, and how you want to get it integrated with other platforms.
    • The website must be designed well with your users in mind to achieve your website goals. This includes ensuring that the website is responsive for all mobile and tablet devices.
    • The website for your business must also be developed by a competent web developer, that will have detected all your requirements and ensured that your website has been coded in a way that you can expand and grow in the future.
  2. I recommend you ensure your website has been optimised for the search engines.
    • The process of optimisation is a long and complicated one, but very rewarding when the results are achieved from all of the hard work. The research of all your keywords, backlinks, discovery of competitors, and correcting all the issues with your website is all undertaken with our SEO Services, if you want a professional to do this for your business.
  3. Use schema to ensure your business is recognised locally in Google.
  • Using schema will separate your business from your competitors. Implementing schema correctly is very important, otherwise you will be penalised by Google and other search engines. If you require this service for your business website, please contact us for further info.
  • Use a Facebook business page in addition to your website.
    • This will mean that you still have a presence on the Facebook platform, but your website will always be the number one point of call for all your customers. Your website will always be the full representation of your business, that is open 24/7, 365 days a year, globally.
    • Once Facebook is linked to your website, this will be a factor to add weight to your website to potentially increase its ranking.
  • Have a digital strategy on social media.
    • Having a digital strategy across social media is key to continue the voice of your business. By having your blog posts shared across your Facebook business page will drive traffic back to your website in the long run.

If you want to proceed with your new business website to replace your Facebook Business page, then you can contact us with all your details.