Learning Management System – Importance of Owning Content

Have you been thinking about how to make money? Are you looking for new revenue streams for your business? Consider setting up a Learning Management System (LMS).

Once you choose the right LMS, you can tailor your content updates to offer personalised experiences to your students.

Keep reading to learn why you should use your own LMS and not a third-party platform.

More Control

If you want to have full control over your course content, you should use a Learning Management System right on your site. LearnDash is an excellent LMS that lets you have control over what you do with your courses.

When you use another platform, such as Teachable, you have to follow their guidelines. You may not be able to add as much content or as many courses as you like. You’d also have to follow that platform’s terms of service to keep your courses active.
Using a course platform that helps market your courses, such as Udemy can also take away some control. Since Udemy markets your courses, they take up to 75% of your course fees. And they run frequent sales, which can lower the amount you make as well.

If you’re willing to market your courses yourself, you can retain more control over everything. Then, you can make as much money as you want, and you can offer courses that your audience needs and wants.

Easier to Update

If you need to update your courses, it will be more convenient when you have them on your website. You won’t have to remember another username and password, and you won’t have to worry about changing to a different LMS if your current one won’t support your content updates.

You also won’t have to worry about a third-party provider no longer hosting your courses. Instead, you can update your course content just like you would any other webpage.

Log into your WordPress dashboard, head to your courses section and edit as necessary. And you can update your LMS plugin with the rest of your plugins on the WordPress updates page.

If you’re busy running your business, being able to edit everything in one place is super helpful. Then, you won’t have to waste time switching back and forth between platforms, and you can use your current LMS even as your business grows.

Create Custom Options

Another problem with third-party providers is that they may have limited options for your course. You may not be able to add worksheets or other materials without paying for the most expensive tier.

Some platforms may also limit the number of courses you can create or how many students you can have. That can be a problem if you want to add more content and offer a more personalised learning experience.

If you want to offer slightly different courses for different levels, you can do that with your own LMS. Then, you don’t have to worry about people not getting the information they need from your course.

Retain Traffic

Getting traffic to your website can be difficult, and it can feel even harder to convert visitors to paying customers. If you do get people to buy but you host your courses with a third-party provider, you’ll be sending customers away from your site.

Then, they may start to explore the other website, or they may simply move on from your site. But when you can keep people on your website, you can convince them to stay and read your blog or buy another course or product.

Once someone enrols in your course, they’ll also have to come back to your website, giving you even more chances to sell to them. If they have to log into a different platform, they may not think to visit your site in the future.

Your students could miss out on new courses and offers, and you could miss out on sales. Keeping your traffic on your site is essential if you want to get repeat customers and students.

Capture Leads

When you host courses with your own Learning Management System, you also have the ability to capture leads for your email list. If you ever update the course or add a new course to your site, you can contact current students.

Your students have already purchased from you, so you already have a relationship. Because of that, it will be easier to sell new courses and offers to those students.

While you can use social media and other methods to get new students, that can take time. You have to build that trust with those potential students and customers.

And if you use a third-party course platform, you may not be able to get customer email addresses. Then, you won’t have a way to tell them about new offers in the future.

Ability to Scale

Another benefit of using an LMS on your website is that you can scale and grow as you get more students. You won’t have to worry about reaching the maximum number of students like on a course platform.

Instead, you can add as many students and create as many courses as you want. Then, you can continue to scale your business and earn more revenue.

Now, you may reach the maximum amount of storage for your hosting account. However, you can easily upgrade through your WordPress hosting provider, and you don’t have to rebuild or change your website at all.

If you do need to change hosts, you can export your website and then import it to the new host to transfer everything. As your business grows, being able to scale easily can save you a lot of time and money.

More Payment Options

When you set up your own LMS, you also have more control over how students pay you. Whether you want to take payments via PayPal, Stripe or another option, you can make it happen.

You don’t have to wonder if the platform will let you use a particular payment gateway. Now, a basic LMS plugin won’t come with a ton of payment gateways, but you can add more as extensions.

Having more payment methods can help you get more people to enrol. Your students don’t have to use a specific method, so they can feel more in control when paying for your courses.

Add Features as Necessary

You can also use extensions to add more features to your LMS plugin on WordPress. Extensions give you more functionality in your courses, such as forums or membership programs.

Some extensions cost money, but some are free, so you can add more features without paying more. However, with a third-party provider, you usually need to pay more to access more than your basics features.

If you want to add more to the user learning experience without paying more, you should use extensions or add-ons. Then, you can add more features without paying tons more each year or month.

Accept More Students

Some course platforms charge a hefty fee for removing a cap on enrolments. As your course business grows, you should have space for more students to join your courses.

But if you don’t want to upgrade a course hosting plan, you can use your own LMS. A good plugin won’t limit the number of users who can sign up for your course, or the plugin will at least give you enough room to start taking students.

You may need to upgrade your hosting when you have a lot of students. But that will be one upgrade, and it may be longer before you have to pay more.

Maintain Your Branding

If you want to build your business, your branding is crucial to building a name for yourself and getting people to recognise you. From your logo to your fonts and brand colours, you want to include your brand elements in everything.

When you put your courses on a platform such as Teachable, your students will see that name in their browser when going through your course.

But if you keep them on your website, they’ll see your domain, and they’ll connect the name to your brand colours. Then, they will remember you when they need another course or something else you offer.

Reduce Your Business Bills

Using an LMS on your website can also reduce and lower your business bills. It can reduce the number of bills you have to pay because you can start with a free plugin and free extensions to start your course.

And it can lower the amount you pay because you only need to pay when you need more features. You don’t have to pay for another full hosting account just for your courses, so you could save a lot of money each year.

Then, you can use more of your profits to invest back into your business or to give yourself a raise.

Owning Your Learning Management System

When you decide to start selling online courses, you have to consider which Learning Management System (LMS) to use. You should choose a platform that offers the features you need and the price you need.

But some platforms are better than others, especially if you have full control over your content. And you can only get that if you use an LMS on your website.

Do you need help building out your online course? Contact us to get started on your project.

What Is A Learning Management System?

Home » E-Learning

Estimated reading time: 6 minutes

What is a Learning Management System definition?

First of all let’s have a look at actually what is the definition of a learning management system?
Well the definition is:

A learning management system is a software application for the administration, documentation, tracking, reporting and delivery of educational courses or training programs.

Why use a Learning Management System?

Now, as you can gather, there can be a whole host of different sort of learning materials that can come under that catchment. So, why use a learning management system, to begin with?

  • Online efficiency – First of all online efficiency is one of the biggest key factors where you’re not dealing with a big pile of books.
  • Instant feedback – Instant feedback is another great trait of a learning management system. The owner is obviously receiving the feedback and also the user or student who’s actually using and learning.
  • Better management of learning content – In terms of actually creating new courses and modules and topics, lessons, classes; however, you want to describe it. You can basically have a better management of it.
  • Automation of E-Learning training – That’s another great factor where once all the documentation is in place, then obviously you can rerun the classes, courses, whenever you like and as many times as you want for as many people as you want. That is obviously like basically talking to a whole … It’s like a global classroom really where the uses are endless.
  • Student sets the speed of learning – Another great factor is students actually set the speed of the learning process. So, unlike a normal classroom or training room, where everybody has to go at the same speed as the actual tutor. With a learning management system, students can actually go at their own pace where each student can take their time on various processes and understanding of what is trying to be taught. Those who excel at certain things can obviously go at a faster pace than others.
  • No need to reproduce content and publish – Of course no need to reproduce content and publish. So, whereas you get some old publishers where they’ll produce an annual publication of an outdated content every year. Whereas with a learning management system, it would take a matter of minutes to update any content that you wanted to add in, change, edit and publish through your website.
  • Small tests to encourage absorption of content – Small tests can be put throughout the whole process of the course or module. So, this can obviously encourage the absorption of content for each student. So, this actually gives the student the sort of clarification that they’re understanding what they’re supposed to be learning and also the tutor or owner of the course actually gets instant feedback of where their student is in their learning process.

How to design for a learning management system?

Moving on to, how to design for a learning management system? Well, this can obviously run into a whole host of different sort of tools but online classes are pretty much where I took there with what a learning management system can be used for.

Workshops, that’s another good one. So, if you’ve got a set of online webinars where you want to instead of reproducing every time, you only record them once. You can put that as an individual workshop for your users, members, students to attend. And obviously, we can create that learning management system around workshops.

  • Online Classes
  • Workshops
  • Modules
  • Seminars
  • Exams
  • Tests

Modules, that’s another one and seminars. Obviously, seminars are probably something a little bit more elaborate but that is certainly something that can be undertaken learning management system. If modules can be contained within seminars, or vice a versa then, depends on how your system can be constructed. But, either way, it can all be done under a learning management system. Exams, big key factor. So, instead of actually going somewhere to actually take an exam after all the learning that has been done. This can also be done through the learning management system. That exam or test or a quiz could actually be providing the actual feedback almost instantaneous to that person and the results of how they have done will also be fed back to the owner of the course.

This is great for speed of learning and just better productivity and efficiency for both parties who are teaching and trying to learn in an instant whatever it may be. And of course, tests that’s another one just pretty much very similar to exams. So along with how we would design these various classes, courses within the learning management system. It would be something like this. So, let’s say we have a course in the middle and after we want our first module and within that module one, we want two lessons. We can build that up and we can create the content that needs to be in lesson one. And then lesson two and then obviously have both of the lessons within the content of module one.

Obviously moving on if you want to create the course to have a second module, we can then add another lesson within module two. Now after module two, for example, we can decide that we’re actually going to have a workshop followed by a test, stroke, exam. And that will sort of give us some feedback on how that student is doing over the first two modules. After the test and exam, we can then actually see whether they should move onto the module three which will contain another lesson or maybe we should say they should go back to module two or even one. So they would go through module three and there’s a final lesson and then we can have a final test and exam at the end. And that can complete the course that we wanted to provide to that student or member.

Learning Management System Data

Some things I may have already interacted on but with the learning management system, the data is the biggest sort of factor with instant feedback to the owner. Also, instant feedback to the student. Obviously, consistent analysis is always taking place. We’ve found that definitely provides better student performance. As I can see where they are even against their fellow colleagues, competitors or members or fellow students. Also, when you can actually see there’s a point in time where the student is actually underperforming. That’s always a great point to make contact with the student to touch base with them and say, “Well is there something we can do extra for you to improve your performance”? Or, just make any recommendations to go back and relearn a few of the areas.

Obviously, the speed and efficiency being online is a great factor overall to provide the better results. That’s pretty much it. If you have a Learning Management System website that you require designing and developing for your organisation, then contact us here with all your details.