Insights and Inspiration: A Recap of BrightonSEO 2023

Insights and Inspiration: A Recap of BrightonSEO 2023

As a digital marketer, attending industry events is essential to keep up-to-date with the latest trends, techniques, and best practices. Recently, I had the pleasure of attending BrightonSEO on 20 April 2023, and it was an incredible experience. The 2023 BrightonSEO conference marked an exciting return to in-person events for many attendees, including the team…

GA4 Google Analytics: Basic Guide to Understanding Your Website Data

GA4 Google Analytics: Basic Guide to Understanding Your Website Data

As of the start of 2023, there are 5.16 billion internet users worldwide. Having an online presence has become an essential part of business, but there’s more to it than you might think. A website is ideal, but you want to be able to see how it’s performing, so you know what’s working well and what isn’t….

What is Google Business Profile? Guide to How It Works

What is Google Business Profile? Guide to How It Works

According to Google, whenever you complete your Google Business Profile, customers are 2.7 times more likely to consider you trustworthy. Not only that, but they’re 70% more likely to visit you if you operate a brick-and-mortar store. All in all, having a Google Business Profile is a great tool to grow your business and drive organic traffic…

Why Alt Text Important For Accessibility within SEO?

Why Alt Text Important For Accessibility within SEO?

34% of Google searches yield image results. The Internet is centred around images, graphics, and information.  What happens when people see those images, though? Some people leverage screen readers because they have difficulties with processing visual content. These screen readers relay information through words.  That’s where alt text comes in. Alt text is the description of…

How Boosting Website Page Speed Can Improve SEO for Small Businesses

How Boosting Website Page Speed Can Improve SEO for Small Businesses

Do you run a WordPress site? Need to make your website faster? Page speed matters to your website visitors. It’s not just about boosting SEO and getting a perfect PageSpeed Insights score. It’s also about boosting conversions and reducing the bounce rate. It should be one of your top priorities for boosting your online business success….

7 proven updates to increase website ranking in 2019

7 proven updates to increase website ranking in 2019

7 proven updates to increase website ranking in 2019 As Autumn starts to fade away into Winter, with the holiday seasons imminently upon us, it can only mean one thing. 2019 is only a few weeks away!Are you already thinking about whether your website is ready for 2019?Does your website need updating to reflect external…