As a digital marketer, attending industry events is essential to keep up-to-date with the latest trends, techniques, and best practices. Recently, I had the pleasure of attending BrightonSEO on 20 April 2023, and it was an incredible experience. The 2023 BrightonSEO conference marked an exciting return to in-person events for many attendees, including the team…
As of the start of 2023, there are 5.16 billion internet users worldwide. Having an online presence has become an essential part of business, but there’s more to it than you might think. A website is ideal, but you want to be able to see how it’s performing, so you know what’s working well and what isn’t….
According to Google, whenever you complete your Google Business Profile, customers are 2.7 times more likely to consider you trustworthy. Not only that, but they’re 70% more likely to visit you if you operate a brick-and-mortar store. All in all, having a Google Business Profile is a great tool to grow your business and drive organic traffic…
34% of Google searches yield image results. The Internet is centred around images, graphics, and information. What happens when people see those images, though? Some people leverage screen readers because they have difficulties with processing visual content. These screen readers relay information through words. That’s where alt text comes in. Alt text is the description of…
Do you run a WordPress site? Need to make your website faster? Page speed matters to your website visitors. It’s not just about boosting SEO and getting a perfect PageSpeed Insights score. It’s also about boosting conversions and reducing the bounce rate. It should be one of your top priorities for boosting your online business success….
Are you looking for a way to improve your WordPress website design? If so, don’t focus on changing only the interface of your website. You’d also want to make sure that you improve your page speed as you undertake a website redesign. In almost all efficient web designs, page speed is one of the main…
7 proven updates to increase website ranking in 2019 As Autumn starts to fade away into Winter, with the holiday seasons imminently upon us, it can only mean one thing. 2019 is only a few weeks away!Are you already thinking about whether your website is ready for 2019?Does your website need updating to reflect external…
Get your contact details correct on Google My Business. Setup all the correct service areas that you cover and how you provide your service. Help your customers know when to contact you with having the correct open and closed times displayed. Get your latest blog post displayed with a call to action. If you want…
What does SEO stand for? SEO is an abbreviation of the phrase “Search Engine Optimisation.” What does SEO actually mean? It means search engine optimisation is the digital marketing technique online, in order to increase web page rankings on search engines like Google and Bing. And there are various other ones around the world, like…