As a digital marketer, attending industry events is essential to keep up-to-date with the latest trends, techniques, and best practices. Recently, I had the pleasure of attending BrightonSEO on 20 April 2023, and it was an incredible experience. The 2023 BrightonSEO conference marked an exciting return to in-person events for many attendees, including the team…
34% of Google searches yield image results. The Internet is centred around images, graphics, and information. What happens when people see those images, though? Some people leverage screen readers because they have difficulties with processing visual content. These screen readers relay information through words. That’s where alt text comes in. Alt text is the description of…
In May 2021, Google announced that they would be launching what they call the “core web vitals.” These are the components that each website owner should focus on if they want to continue supporting a good user experience on their website. Of course, these vitals also influence each website’s search engine ranking on Google (and…
7 proven updates to increase website ranking in 2019 As Autumn starts to fade away into Winter, with the holiday seasons imminently upon us, it can only mean one thing. 2019 is only a few weeks away!Are you already thinking about whether your website is ready for 2019?Does your website need updating to reflect external…
BrightonSEO 2018 Review Back in 2007, Kelvin Newman started the first BrightonSEO on the top of a pub with 12 people. Fast forward to 11 years later and Cosmik Carrot was invited for the first time to BrightonSEO 2018 at the Brighton Conference Centre with a total of 4000 attendees from over 40 countries around…
Get your contact details correct on Google My Business. Setup all the correct service areas that you cover and how you provide your service. Help your customers know when to contact you with having the correct open and closed times displayed. Get your latest blog post displayed with a call to action. If you want…
What does SEO stand for? SEO is an abbreviation of the phrase “Search Engine Optimisation.” What does SEO actually mean? It means search engine optimisation is the digital marketing technique online, in order to increase web page rankings on search engines like Google and Bing. And there are various other ones around the world, like…
But recently we’ve gotten feedback from our community that public content posts from businesses, brands, and media, is crowding out the personal moments that lead us to connect more with each other. Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from…