The Importance of Investing in Website Development During COVID-19

Estimated reading time: 5 minutes

Around 100,000 businesses have closed because of COVID-19.

The pandemic forced already struggling businesses to close their doors. Businesses that didn’t have an online presence also struggled because they couldn’t find business other than foot traffic. Or they didn’t have website development, which caused their business to shut down. 

With COVID-19 still ravaging cities and businesses, it’s important for businesses to reevaluate their digital marketing services. They need to reevaluate how they are going to conduct business for the rest of 2021 and beyond. 

New health and safety protocols have changed how businesses interact with customers. This is why SEO for a small business is essential, giving consumers the information they need to make a purchase without having to set foot in a store. 

The first part of improving business during COVID-19 is to invest in website development. 

If you’re wondering, “why is a website important for business?” Here’s a guide that explains what website development can do for your business. 

What’s Involved in Website Development?

A lot of factors are involved in website development. It depends on what your goal is as a business. 

If your goal is to attract more website visitors, you want to make sure the website speaks to their needs. This involves having a website that is optimised for a specific market. It’s ultimately designed to engage users so they stay on your website. 

Consider these elements of website development that can give more of an understanding of what they can do for businesses during COVID-19. 

Page Speeds

A website developer will ultimately try to improve user engagement, and there are a few ways they can do this. 

A website developer can improve the loading speeds on your page. They can make sure that it’s a faster and more seamless experience for users when they are jumping from page to page. 

They can boost speed on your desktop and mobile device. Studies show that around 50 percent of users will leave a website if it takes longer than three seconds to load. 

If you want your consumers to stick around your website, you need to make sure that your website loads faster than 3 seconds. 

Website Design

Another critical part of website development is the design and the aesthetic look of your website. 

A website developer can help create colour schemes that are designed to appeal to your target market. They can also use photoshop or graphic design to enhance the appeal of your website. 

User Engagement

Most of all, a website developer can help you improve user engagement. This is critical if you are just creating a website during COVID-19 because you may not know how a website engages with your target market. 

You may be unfamiliar with having a website or how it even appeals to a target market. When you hire a website developer, they will ensure that your website is designed for your target market by creating attractive website pages and content. 

How Does Your Business Benefit With Website Development? 

Your business can benefit from the website in a variety of ways, especially with reaching your target market. If your brick and mortar business is suffering because of COVID-19, now is the time to act and quickly get a website together and optimised for your target market. 

If you’re unsure of what kind of benefits a website can do for your business, here are some benefits of a website to consider.

More Traffic

If you’re wondering, why is a website important for business? You’ll discover that one of the best benefits of investing in website development is that anyone can see your business at any time.

You don’t have to wait for someone to walk into your store to view your products. A website makes your business more visible to your customers. They can window shop on your website, which gives your business more opportunities to sell items. 

When you do have a website, you’ll produce more traffic. You’ll be able to show consumers what you can offer them without having to be at a physical store, which is vital during COVID-19. 

When businesses can’t operate without traffic, they have to figure out ways to keep their business open and maintain sales, which is why producing traffic and showing people that you still have an online presence is critical to your success.

More Leads and Conversions

When you do have a website and it is optimised, you’ll realise that your business can produce more leads and conversions. You’ll be able to produce more revenue. 

Your business won’t be dependent on a physical store, but rather your business will be more flexible during a pandemic. 

When you have an online presence and it’s your website is optimised, it allows you to connect with customers who are online and quarantining. It gives your business an opportunity to thrive during pandemics.

That’s why you have to realise that optimising your website during a pandemic not only gives your business support when nobody is shopping indoors but also prepares your business for a new set of customers after the pandemic is over. 

Is Your Website Ready to Reach Customers During COVID-19?

Recognising the value of website development is essential to any business, especially during a pandemic. It gives your business more flexibility to reach customers that might not otherwise be able to shop at your business. 

A website also gives your business an opportunity to transform itself and be prepared for a change in how consumers shop after the pandemic is over, especially if some people are hesitant to shop indoors in fear of catching something deadly. 

If you want website development and design for your business, you can contact us here.