Time to unlock local seo for revealing business reward
Estimated reading time: 7 minutes
Does Local SEO appear foggy to you for all the SEO guidance and Google changes for your local business?
If you have ever wondered why your website is not ranking on the first page of Google, or Bing for a specific keyword, then you’ve come to the right place. You probably need some focused local SEO (Search Engine Optimisation).
Your local SEO company wherever you are
Local SEO increases the visibility of your business by driving your website to the top of search listings in your local serviceable area. If you have a local business, then you need geographically-relevant traffic to your site through a specific strategy. This will then enable your company to reach the target customer demographic in your market.
Cosmik Carrot offers a local SEO search strategy specifically tailored to your location to ensure the right traffic of potential clients most relevant to your business get to where you want them to be. We specifically use a local SEO marketing strategy which allows you to build a stronger customer base that allows your business to grow organically. A great effort is required to achieve higher rankings with our local SEO strategy in local search results by regularly checking the traffic source and continuously re-evaluating information for accuracy. We create profiles on popular web and social media platforms, and provide useful information to target audiences.
As the growth of mobile searches is going to exceed desktop searches, it is crucial that we get the users that your business is targeting to be able to find you via mobile to maximise the traffic to your site. Our local SEO goal is to have outstanding listings on top of your local traffic competitors. Our local SEO services for your website will correctly target your audience and will significantly increase the traffic to your website.
Why am I not ranking on Google?
The simple reason that your site is not ranking, is probably down to your content. Unless you have been given a penalty by Google. Google continually likes to reaffirm that “Content is King!”. In its most simplest form, it’s as simple as that.
This will ultimately depend on the quality of the existing content on your website. There are also other factors on how the website has been coded up, and any other specific individual factors for the specific website in question. With the goal posts continually being moved, we are repeatedly finding that clients are not providing ‘enough’ content. Long form content is where the real big wins are these days, and the days of a couple of paragraphs of content are over.
We also find that client sites that are very image heavy, have no balance with very little, or any textual content showing at all. The search engine spiders like to crawl websites, and read your content. An image is unreadable, apart from the alt tag, if it is provided. So it is important to provide the textual content that your users are looking for.
That is where we come in at Cosmik Carrot as your local SEO expert, as we can provide all the research and plans that will help you compete or exceed against your competitors in your chosen markets. Once the research has been compiled, we then go through the plan to explain the process of the work that will be undertaken to make the improvements required.
Organic Local SEO vs Pay Per Click (PPC)
We see Pay Per Click has its place online with Google for certain sectors. However, we feel that this never delivers a return on investment for you the client, and therefore as a majority do not offer this service.
We do however only offer ‘Organic’ SEO development for your digital marketing. Over time this provides you with a longer term plan for a better ROI return on your investment. By providing good quality content, you will consistently appear in search results for the keywords in your chosen markets.
Organic local SEO takes a lot of research and understanding of your local area, the market sectors you are in, and the competition that you are competing against. It doesn’t matter whether you are based in Staffordshire, UK, or Los Angeles, California, USA, we love to get to know your local area, no matter how large and vast that local area may be with our Local SEO Services or our SEO Audit service.
Listen to Matt Cutts from Google on explaining how their search engine actually works;
Have you got your GMB setup?
That’s right, your Google My Business account setup. If you’re not using your Google My Business local listing, then you need to start as soon as possible. It’s imperative to setup your Google My Business profile if you want to have a presence locally and compete against your competitors.
Here are our top five tips to getting started with Google My Business;
- Get your contact details correct on Google My Business.
- Setup all the correct service areas that you cover and how you provide your service.
- Help your customers know when to contact you with having the correct open and closed times displayed.
- Get your latest blog post displayed with a call to action.
- If you want the phone to ring, then make sure the correct phone number is displayed including the correct area codes.
How voice search SEO changes everything
Have you thought about voice search? Yes, using that smartphone you may have, or that new home assistance device you’ve installed at home. Well, all of these new voice activated devices are allowing users to ask their device to search directly on the web for them.
This is providing a whole new way users are searching for things online, and that in turn is moving the goal posts of the content that can be provided to users. This is providing a whole new area of opportunities to get your content to rank high for your users.
Taking into context voice search SEO, your content can now be really fine tuned for how your users ‘talk’. Correct English and Grammar is still best recommended, but your user market may have specific phrases that you may want to target within your content.
Google voice search home automation
Here is a great example of how optimising with the correct schema with local search engine optimisation can put you right on top in the homes of kitchens across the World, let alone locally. If your a budding cook with an amazing local recipe that you just have to share online, then we can take that one step further and actually have Google’s home automation devices actually read the instructions out of your recipe to the user.
Having your content optimised will get your recipe to page one of Google, and will give your mouth watering recipe the chance to be tasted by others. This is one of the latest ways that Google is rewarding users for good content, and another example of “Content is King!”.
What is local SEO marketing?
Local SEO marketing is a phrase that encapsulates the exact target audience that you want to visit your website from a particular local area. You may also want them to purchase a particular item, or range of items within a specific area. There could also be another range of ‘call to actions’ you want users to carry out.
Whatever the particular call to action maybe, local SEO marketing can provide your business with a specific target audience from a specific area. The benefits of this outweighs traditional marketing exponentially.
How much does local SEO cost?
Costs to improve your local search engine optimisation results can vary wildly. Once an assessment of the current issues and problems you are finding with your website’s page ranking has been completed, we can then provide an outline of our costs to you.
If you are looking to gain an advantage over your competition in your local area, then get in contact with us as your local SEO specialist to provide you with the Google page ranking that your website deserves.
How to hire an SEO expert
If you’re looking for local SEO services to improve your business website page rankings in search engines, then you’re best to search locally for an SEO expert to begin with.
If you’d like to hire Cosmik Carrot to improve your website’s SEO, then contact us here with your details and then we’ll take it from there with you.
